You will NOT be charged for how many CUSTOMERS you have. You will only be charged for how many ACTIVE MONTHLY USERS (AMUs) your Customerrr app can attract, and engage, each month.
So even if you have 1,000,000 customers, if only 2,000 of them are actively engaged and using the app in any given month, you will ONLY be charged for the 200 ACTIVE MONTHLY USERS in that month. Nothing else.
Please note: all pricing is on a per ACTIVE MONTHLY USER basis. Every month a report is generated to determine the exact number of active users using your web and mobile app.
An active user is someone who completes any one or more of the following activities via the app:
So you only pay for users who are engaged, and you only pay IF and WHEN they are engaged. If a user becomes inactive / dormant in a successive month, you are NOT charged for them in those inactive / dormant periods.